# Get Your Music Heard

> A free educational guide to music marketing by Soundlink. Real strategies from $1.07M+ in ad spend, 20.7M streams, and 2.1M listeners.

Get Your Music Heard is a long-form, scroll-driven web guide that teaches independent artists how to promote their music effectively. It covers algorithmic growth on Spotify, global advertising strategy, playlist building, creative best practices, and budgeting — all backed by real campaign data. The guide is published by Soundlink (https://getsoundlink.com), a music marketing platform.

## Sections

- [The Algorithm Decoded](https://getyourmusicheard.com#algorithm): How Spotify's Popularity Score works and what drives algorithmic playlist placement.
- [Global Opportunity](https://getyourmusicheard.com#global-opportunity): Why advertising in Tier 2/3 countries costs less and still grows your global audience.
- [The Spillover Effect](https://getyourmusicheard.com#spillover): How streams in lower-cost markets trigger organic growth in Tier 1 countries.
- [Smart Budget Strategy](https://getyourmusicheard.com#budget-strategy): Back-loaded budgeting and why spending more at the end of a campaign outperforms front-loading.
- [Playlist Mastery](https://getyourmusicheard.com#playlist-mastery): The Sandwich Method for playlist positioning and why owning playlists beats renting placements.
- [Creative That Converts](https://getyourmusicheard.com#creative-converts): Vibe content principles and what makes music ads perform on Meta platforms.
- [Content Playbook](https://getyourmusicheard.com#content-playbook): Reels retention benchmarks, hook formulas, and skip-rate data.
- [Case Study](https://getyourmusicheard.com#the-numbers): Real campaign results — $1.07M spent, 20.7M streams, 2.1M listeners across 50+ countries.
- [The Numbers](https://getyourmusicheard.com#numbers): Aggregate performance metrics and geographic breakdown of campaign data.